mockvid
LinkedIn rewards the case study, not the reel
A LinkedIn audience is mostly clients, peers and hiring managers, not a scroll-for-entertainment crowd. What works is different from Instagram: not a fast-cut Reel, but a short case-study post — one clean shot of the finished site in motion, a caption that states the brief and the outcome, and a link to the live site. LinkedIn's own feed also favors native video over image posts and outbound links, so a mockup uploaded directly (not linked to YouTube) tends to get more distribution than a screenshot carousel.
The framing that works best: "Shipped [client]'s new site — [one line about the problem it solves]." The video does the convincing; the caption just gives it context.
The same render, as a portfolio hero
Once you've generated a mockup, the same file works as more than a social post. Unlocked renders come with a shareable 3D link and an embed you can drop straight into a portfolio site as an animated hero — no video hosting, no re-export. Manage and update your embeds any time from the embeds dashboard. For a portfolio hero, 16:9 reads best full-width; 4:5 suits a project card in a grid.
One render, two jobs.Post it on LinkedIn, embed it on your portfolio.
Generate the render →What to avoid
- Don't over-produce it. A single clean pass beats a mockup buried under captions, logos and lower-thirds. The site should be the thing people look at.
- Don't skip the caption's substance. "Check out my latest project" undersells it. State the brief, the constraint, or the result — that's what a prospect scanning your feed is actually evaluating.
- Don't reuse the Instagram cut. A 9:16 Reel crop looks awkward pasted into a LinkedIn feed built around 1:1 and 16:9. Export the ratio for the platform; more on formats for Instagram if you need that version too.
For studios with a whole book of work
If every delivered project needs both a client-facing showcase and a portfolio entry, doing this by hand doubles the production work per site. See how the agencies page covers pricing across a full book of client work, or the web designers page for the solo-freelance math.